For the 2nd year in a row, I covered Rev. Billy and his Church of Stop Shopping on the day after Thanksgiving, which is known as Black Friday by retailers. He is not a religious person. He uses his act (Rev Billy) to bring people's attention to labor, environmental and other issues.
On this day he walked through SoHo and exercised the demons out of the cash register inside the Victoria's Secret shop! Victoria's Secret company prints millions and millions of catalogs using non-recycled paper from trees cut in virgin forests in Canada.